Podium-Ready Style — Outstanding Olympic Uniforms and Suits That Made Headlines
23 Sep 2024Since 1896, the Olympics have been a stage for extraordinary athletes to showcase their remarkable abilities, compete with other teams, and vie for gold medals. Beyond the competition, the Games have also evolved into a platform for fashion, with countries seizing the opportunity to display patriotic attire. Whether iconic or less successful, these are some of the standout Olympic uniforms from history.
Home Is Where the Heart Belongs
When traveling far from home to compete in the Olympics, the comforts of home become essential. Athletes often miss their family, friends, and the familiarity of their homeland, and homesickness is almost inevitable. But how do they cope? Team Canada found a unique way to bring a sense of home to the 2018 Olympics.
@The Best (And Worst) Olympic Snowboard Uniforms 2018/whitelines.com
The Canadian snowboard team embraced classic Canadian style, with uniforms designed to evoke the feel of an old snowsuit, paired with sweaters reminiscent of something your grandma might knit — offering both comfort and a nostalgic nod to home.
Emblem of Arms
There’s nothing quite like an Olympic opening ceremony, where we get to admire the unique and diverse outfits from around the world. At the 2016 Rio Olympics, the Indonesian team struck a perfect balance between elegance and creativity with their opening ceremony attire.
@Indonesia’s Outfit Awed The Whole Crowd in Rio 2016 Olympic Opening Ceremony/neighbourlist.com
They kept it simple, showcasing the red and white colors of their national flag. Some of the outfits appeared to be a creative interpretation of Indonesia’s coat of arms, blending tradition with innovation in a memorable way.
Chic Patterns
Countries often develop strong associations with symbols and stereotypes, and this extends beyond just the Olympics. Norway, for example, is known for its Vikings, salmon, and, as seen in their Olympic appearances, some bold outfit choices.
@Curling fashion becoming more than those Norwegian pants/cbc.ca
At the 2010 Winter Olympics, the Norwegian men’s curling team embraced a striking overload of patterns. While the style may not have been to everyone's taste, they proudly showcased their country’s flag in their attire. Despite the bold fashion statement, they went on to win a silver medal.
Larger Budget
Sometimes, countries struggle to make an impression at the opening ceremonies, with some looking more like fans in the stands rather than athletes. While larger nations often have the support of multi-billion-dollar sponsors, others have to make do with much smaller budgets and get creative.
@Rio 2016 Opening Ceremony Full HD Replay | Rio 2016 Olympic Games/YouTube.com
Take Honduras, for example. Competing with limited resources, their attire gave off more of a spectator vibe than that of Olympic athletes. With a bigger budget, there's no doubt they could have stepped up their game in terms of style.
The Enchanted Footwear
Usain Bolt is undoubtedly a household name, having made a significant impact on sports by breaking numerous records and winning countless awards. With his stellar reputation, he quickly attracted major sponsorships, including custom-made footwear.
@New Usain Bolt record: the 16,000 euro Signed Running shoe/sandiegouniontribune.com
At the 2016 Rio Olympics, Bolt sported custom gold shoes, and he went on to set some impressive records. This suggests that gold shoes might just be the secret to success. After all, visualizing your goals can be a powerful motivator, right?
Clad in Yellow
Australia's qualification for the 1960 Winter Olympics was a surprising development, given that we typically expect colder countries like Canada and Switzerland to compete. Naturally, Australia had to make a statement.
@1960 Australian Olympic Ice Hockey sweater/wikimedia.org
Unfortunately, their attempt to stand out didn’t quite go as planned. Their bright yellow jumpers might have been bold but they didn't exactly make a positive impression. To add to their challenges, the team faced a tough defeat, scoring only 10 out of 87 goals.
Full of Energy
Some athletes are famous for wearing outfits that truly make a statement and grab attention. Dylan Moscovitch and Kirsten Moore-Towers, the Canadian figure skaters, were at the forefront of this vibrant trend. Known for their colorful costumes, they consistently dazzled at each Olympics.
@figureskatingcostumes/tumblr.com
At the 2014 Games, their outfits embraced a bold pink theme, perfectly mirroring their dynamic personalities. Their performance was just as impactful, and they ended up with a commendable fifth place, capping off their remarkable appearance.
Hey, Barbie!
Pink has made a major comeback recently, thanks to the release of the Barbie movie last year. But Aliona Savchenko, the figure skater, was ahead of the trend back at the 2014 Winter Olympics. She fully embraced the pink look. Aliona and her skating partner, Robin Szolkowy, arrived at the Sochi event with their sights set on winning gold — a goal that every athlete aspires to achieve.
@Aliona Savchenko and Robin Szolkowy of Germany/usatoday.com
Although they didn't clinch the gold, they certainly stood out in their vibrant pink outfits. Their style left a memorable impression, and they certainly earned a metaphorical gold medal for their bold fashion statement.
Velvet Elegance
We always love a fun uniform, especially when it’s decked out with every embellishment imaginable. Barbara Fusar Poli and Maurizio Margaglio went all out in the best possible way at the 2006 Winter Olympics. These Italian figure skaters truly raised the bar. After an arguably unfair loss at the 2002 Winter Olympics, they decided to make a bold comeback with their outfits.
@figureskatingcostumes/tumblr.com
Adorned in sparkling velvet and gold, they knew how to make a statement. Though they ended up in 6th place, their stunning costumes were well worth it. They might not have won the medal they aimed for but their unforgettable look ensured they left a lasting impression. We’re all for more velvet at the Olympics!
A Gleam of Gold
For many Winter Olympics fans, the 1980 games are primarily remembered for the U.S. team's single gold medal win. However, they often overlook Eric Heiden's remarkable achievement in speed skating. With dreams of gold, Heiden showed up to the 1980 speed skating competition in a striking full gold suit.
@Heiden’s own Miracle on Ice still resonates in Olympic history 40 years on/insidethegames.biz
Despite his flashy attire, he kept the pressure off and focused on having fun. It turns out that staying relaxed and enjoying the moment can lead to great success. Heiden ended up winning five gold medals in every major speed skating category that year. Maybe wearing gold is a powerful manifestation technique after all.
Sunshine Fun
The tranquil islands of the Caribbean offer a sharp contrast to the hustle and bustle of an Olympic opening ceremony. This was especially true for Haiti at the 2016 Rio Olympics. To ease their nerves, they went all out for the ceremony. Despite the high-energy atmosphere, the Haitian team looked remarkably happy, calm, and collected.
@TheHaitianAmerican/facebook.com
Their bright colors and joyful smiles set the perfect tone, and it’s a vibe we’d love to see from every competing nation. Their outfits, reminiscent of a casual fishing trip or a sunny BBQ, were spot-on for Rio. The straw hats were a practical choice for the Brazilian sun, though we’re sure Haitians are well accustomed to the heat.
Dressed to Impress
In our view, wearing a suit at the Olympics seems out of place. While a suit might be perfect for prom or a wedding, it doesn’t quite fit the atmosphere of an international sports event. Prince Hubertus of Hohenlohe-Langenburg, however, challenges this notion in his own distinctive way.
@justin-peters/slate.com
The Prince has competed in six Winter Olympics as an alpine skier, and his standout outfit from the 2014 Winter Olympics at the age of 55 is truly memorable. He donned an iconic ski suit designed to resemble a tuxedo. Knowing that this might be his final Olympics, Hubertus decided to make a grand statement.
Mongolia Impresses with Creativity
At the 2024 Olympic Games in Paris, spectators were treated not only to amazing athletic performances but also to stunning creations by sportswear designers. One of the most impressive uniforms belonged to Mongolia. This masterpiece was crafted by the local clothing brand Michel & Amazonka, and the result was simply breathtaking!
@‘They just won the Olympics’: Internet goes wild for Mongolia’s Paris 2024 outfits/cnn.com
The designers were inspired by traditional clothing and ancient techniques, which they brought into 2024 using innovative constructions. Every detail was meticulously thought out, incorporating both national and Olympic symbols. All that's left for us is to admire such beauty!
Heading to the Wilderness
It’s typical for countries to wear the colors of their national flag — think the Dutch in orange or the Spanish in red and yellow. So, you might expect Australians to choose red, white, and blue. However, in the 1992 Summer Olympics, Australia decided to switch things up.
@Fashion police: Team Australia Barcelona 1992/olympics.com
Instead of their usual flag colors or symbols, they embraced a unique Australian theme. The athletes showcased a top-notch safari look, capturing the essence of the outback. Since the 1992 Games were held in Australia, they wanted to offer a taste of Australian life. This distinctive outback style not only stood out but also made us long for a visit to Australia.
Scout’s Pledge
As the Olympics increasingly embraced fashion, major designer brands began to make their mark. Ralph Lauren's contribution stands out as one of the best, particularly with their memorable design for Team USA in 2014. Heading to Sochi, Russia, Team USA aimed to make a significant impression at the opening ceremony, and having Ralph Lauren design their outfits was a perfect choice.
@Patriotic style: Team USA reveals Olympic Opening Ceremony uniforms/today.com
The design, though intricate, is quite captivating. The uniforms featured badges reminiscent of Boy Scout insignia, perhaps symbolizing an adventurous and courageous spirit. In 2014, fans could even purchase replicas of the uniforms from the Ralph Lauren website — a pricey yet delightful way to support your home team!
Trailblazer
The Olympics often impose strict rules about what athletes can and cannot wear, including specific guidelines on body coverage. Most sports require certain areas to be adequately covered. But who was behind the introduction of these rules? The answer is Katarina Witt, a figure skater known for her rule-breaking fashion choices.
@Katarina-Witt/britannica.com
Witt was famous for sporting daring and sometimes controversial outfits that matched her vibrant personality. The outfit shown here is Katarina's response to the regulations inspired by her bold style. While she complied with the coverage requirements, she made a striking statement with a daring plunge at the center of her ensemble — truly iconic!
Array of Condiments
When countries head to the Olympics, they often design their uniforms to reflect their flag colors. This approach makes sense but sometimes the result can lead to unintended associations. For the 2008 Olympics, Spain embraced the full red and yellow of their flag — an expected choice.
@nadalero/flickr.com
However, they overlooked one detail. Can you spot it? The uniforms ended up resembling McDonald's colors. The Spanish team appeared to be parading in Ronald McDonald’s signature hues, or perhaps a collection of condiments. It’s like a parade of ketchup and mustard, with a hint of mayo on the side!
Greetings from the Capitol
The Olympics can sometimes feel a bit like a scene from The Hunger Games, with its intense competition and the athletes pushing themselves to their limits. Some competitors, however, bring a touch of The Capitol to the event. Figure skater Johnny Weir brought a Capitol-inspired flair to the Olympic commentary booth. With his striking black and gold outfit from the 2018 Olympics, he could easily be mistaken for Caesar Flickerman.
@Tara Lipinski and Johnny Weir on How They Plan Their On-Air Olympics Outfits/people.com
While his competitive career may not have been filled with major victories, his look certainly left a memorable mark. Despite the playful comparison, the ensemble is undeniably stylish. Perhaps there’s a deeper meaning behind it, though The Hunger Games fans might suggest we don't dig too deep into that!
Hometown Advantage
It wasn't until 1988, about 60 years into the Winter Olympics, that Canada had the chance to host. Calgary was selected as the host city, and anyone familiar with Western Canada knows that rodeo culture is a big deal there. So, naturally, the Olympic opening ceremony featured a strong rodeo theme.
@Calgary 1988: Let the Olympic Games nostalgia begin/olympic.ca
Team Canada embraced the cowboy look and proudly wore the colors of the Canadian flag. Their army-like presence made a memorable impression, offering a distinctive welcome to the other nations. Whether warm or cold, it was a clear demonstration of how well Canada represents its unique identity.
Minimalist Yet Impactful
During the Olympics, especially during the opening ceremony, making a fashion statement that effectively represents your country is key. For Ukraine, the colors blue and yellow from their flag are essential. At the 2012 London Olympics, Ukraine chose to showcase these colors with an emphasis on yellow and a touch of blue.
@rafalsky/kyivpost.com
Their outfits offered a contemporary take on traditional Ukrainian attire, striking a perfect balance between modernity and tradition. However, the coordination among the athletes could have been improved. Although they all wore the same colors, their outfits didn’t quite harmonize. A bit more coordination could have enhanced the overall look.
Tailor-Made
When athletes reach the pinnacle of success and land sponsorships, they often receive bespoke gear. A prime example is the 1996 Olympics, where sprinter Michael Johnson emerged as a top contender. Naturally, he aimed to make a memorable impression.
@Michael Johnson - Olympic & World Champion/bennettendurance.com
To rise to the occasion and make a bold statement, Johnson focused on his footwear, thanks to a major sponsorship from Nike. Nike provided him with custom gold running shoes. These gold shoes turned out to be a game-changer, as Johnson set world records in both of his races that year.
Celebrating Tradition
Burundi has often been an underdog in the Olympics compared to its East African neighbors. However, at the 2016 Rio Olympics, they made a notable impact by sending a record number of athletes. This was their chance to shine. Despite the limited resources, Team Burundi made a strong impression at the opening ceremony.
@The Best Looks at the 2016 Olympics 2016 Opening Ceremony/abcnews.go.com
Although only nine athletes were present — a record for them — they showcased traditional East African attire and carried hunting spears to proudly represent their country. Their efforts paid off, with one athlete achieving a remarkable silver medal in the women’s 800m race, making a significant mark despite the small team size.
Ready for the Races
Australians certainly know how to make a fashion statement at the Olympics, whether it's a hit or a miss. Over the past century, they've had their fair share of questionable choices but their 1984 Olympic look was a winner. In 1984, with the Summer Olympics hosted in Los Angeles, Australia embraced the California summer vibes wholeheartedly.
@In pics: Australia’s Olympic kits through the years/heraldsun.com.au
Their theme of "A Day at the Races" perfectly captured the Australian spirit. This look, complete with hats and iconic mustaches, screams the '80s and is unmistakably Australian. Even if you didn't know these athletes were from Australia, you’d be able to make a pretty good guess based on their memorable outfits.
Cheering for the Underdog
We all love rooting for the underdog. There’s something thrilling about supporting an unlikely winner and defying expectations. But how do these underdogs make a memorable impact? Take Akwasi Frimpong, a skeleton racer from Ghana. He had always dreamed of competing in the Olympics but never imagined it would come true.
@duncan-mackay/insidethegames.biz
Against all odds, he made it to the 2018 Winter Olympics and embraced the underdog spirit with his helmet design. The helmet featured a lion holding a rabbit in its jaws, symbolizing the rabbit as the underdog. Akwasi shared that this image became a metaphor for his own journey and career as an underdog.
Their Moment to Shine
When the Olympics are held in your home country, it's the perfect opportunity to make a bold statement with your outfits. At the 1984 Los Angeles Olympics, the American team had a chance to shine but their outfits didn’t quite hit the mark. Despite the potential to showcase something truly memorable, their look felt a bit underwhelming.
@See the 1984 Los Angeles Olympics Opening Ceremony in Photos/nbclosangeles.com
There might be deeper significance we’re not seeing but it came off as somewhat uninspired. Many viewers likened their outfits to a familiar fast food chain. Can you guess which one? That’s right — Domino’s. While delicious, it’s not exactly the vibe you want for the Olympics.
Portugal Votes for Sustainability
At the 2024 Olympics, Portugal prioritized nature over aesthetics. The uniform for the skateboarding team was designed by the Brazilian brand Cariuma and made from recycled plastic. The standout feature is that the fabric is ultra-breathable, stretches easily, and dries quickly.
@All the Fashion Brands You'll See Athletes Wearing at the 2024 Olympics in Paris/fashionista.com
It's both stylish and eco-friendly, leaving a lasting impression and drawing attention. What's more, this concept is worth adopting by other Olympic participants. Thanks to this innovative approach, Portugal definitely deserves extra credit.
Aiming for Gold
Many countries like to go all out with their opening ceremony outfits, incorporating every color, pattern, and embellishment they can think of. But sometimes, a more understated approach can be equally striking. Senegal was a prime example of keeping it simple yet elegant at the 2016 Olympics opening ceremony.
@The Best Team Uniforms at the 2016 Olympics Opening Ceremony/essence.com
Instead of incorporating every color from their flag, they chose a refined gold and green palette. The gold might have symbolized their hope for winning gold medals, and while a touch of red could have been included, their minimalist approach was a success.
An Icon of the Olympics
If you're a fan of the Olympics, especially the opening ceremonies, you've probably heard of Pita Taufatofua. The Tongan athlete stole the spotlight at the 2018 Winter Olympics. Just take a look at this photo, and it’s clear why he was the talk of the games. With immense pride for his nation, Pita showed up draped in a traditional ta'ovala mat, completely covered in oil while holding the Tongan flag.
@Tonga’s Shirtless, Oiled-Up Flag Bearer Made It to the Winter Olympics/vanityfair.com
The internet went wild, making him the undeniable star of the show. While his athletic performances didn't make waves, he left an unforgettable mark on the Olympics. It’s hard to imagine any opening ceremony topping this one.
Fashion Stands Out
Some athletes might not make headlines with record-breaking performances or numerous awards but they can still leave a lasting impression in other ways — like through their fashion choices. Take figure skater Misha Ge, for instance. At the 2014 Winter Olympics in Sochi, he turned heads with his standout tuxedo look.
@nickverrreos/blogspot.com
Even though his performance didn't make a significant impact, his striking appearance ensured he was remembered. Perhaps lower-performing Olympic athletes could learn from Misha’s example. By capturing attention with a memorable outfit, they might enhance their screen presence. Who knows — modeling could be a promising future for them.
The Island Mood
There are numerous smaller countries around the world that rarely get the chance to make a big splash on the global stage. In fact, many of the nations competing in the 2024 Paris Olympics might be unfamiliar to some. So, how do these lesser-known countries make their mark at the Olympics? They shine during the opening ceremony.
@theCookIslands/facebook.com
These nations are more than just a dot on the map. Take the Cook Islands, for example, which stole the spotlight at the 2016 Olympics opening ceremony. With their striking green printed uniforms and beautiful floral tiaras, the Cook Islands made a memorable fashion statement that truly embodied the island spirit. The uniforms were a hit and received widespread acclaim.
Stepping Out Without Shoes
You might assume that the first rule of professional running would be to wear shoes — after all, it seems like the logical choice. However, at the Olympics, this isn't always the case, as demonstrated by Zola Budd, who completely challenged the norm. At the 1984 Los Angeles Olympics, the women's 3000m race became infamous for Zola's collision with fellow competitor Mary Decker, which cost both women a medal.
@The Real Story Behind This Iconic Olympics Photo/runnersworld.com
Yet, some viewers were more intrigued by Zola’s decision to run barefoot. Having trained extensively without shoes, she chose to race without them as well. This bold choice paid off, as Zola ended up setting a British record!
We Remain Skeptical
We’ve said it before, and we’ll say it again: we’re growing weary of uninspired looks. We’re looking for something more exciting. When the 2021 Olympic Games finally rolled around, after a year’s delay, we were hoping for a more impressive presentation.
@Here's Your First Look at Team USA's Olympic Closing Ceremony Outfits by Ralph Lauren/popsugar.com
Instead, the athletes appeared in American apparel that felt a bit too plain for our tastes. Given what other countries consistently deliver, the U.S. could have done much better. Let’s not forget — they had an extra year to perfect these outfits. Yet, they still managed to deliver a lackluster result. While sometimes less is more, that certainly wasn’t the case here.
Prepared for the Amazon
New Zealand made a big impression at the 2016 Rio Olympics opening ceremony. Upon learning they'd be attending, they clearly decided to gear up for an Amazon adventure, which explains their distinctive outfit choice. The Kiwis appeared ready for anything Brazil might throw their way, dressed head-to-toe in Amazon-themed attire.
@Tokyo Olympics 2020: New Zealand's last-minute flagbearer change as Olympics officially begin with opening ceremony/nzherald.co.nz
It seems no one had informed them that the event was in Rio, not deep in the Amazon rainforest. The pair shown in the picture served as flag bearers during the ceremony, and as you can imagine, the internet went wild for their bold statement. They certainly made a memorable impact on behalf of their country.
Awkward Airflow
Sometimes, comfort has to take a backseat to performance. In the ’80s, athletes experimented with some unique outfit designs to enhance their competitive edge. At the 1988 Summer Olympics, American sprinters exemplified this approach. Their aim was to maximize aerodynamics, leading to a look that seemed like sprinters were squeezed into form-fitting spandex. Naturally, these outfits didn’t appear very comfortable.
@The Fastest Woman in the World Was the Most Fashionable, Too: Flo-Jo’s Olympics Style/vogue.com
However, Florence Griffith Joyner, who wore this spandex ensemble at the 1988 Games, demonstrated their effectiveness. She went on to win gold in the 100m, 200m, and 4x100m races. It turns out that sacrificing comfort for performance can sometimes pay off.
A Basic Suit
In water sports, athletes often need to keep their uniforms minimal and functional — elaborate designs wouldn’t hold up well underwater and would be impractical. One swimmer who took this simplicity to the extreme was Ian Thorpe, known as ‘Thorpedo.’
@Historic moments of the Olympic Games/mainichi.jp
At the 2000 Summer Olympics, he wore a sleek, one-piece swimsuit that was about as straightforward as it gets. Thorpe delivered an impressive performance. Some critics even claimed that his success was solely due to his swimsuit, suggesting it was the key to his speed. Regardless, Thorpe shattered records and earned 9 medals, proving the critics wrong.
Ice-Capable Superhero
We all have our idols — those figures who inspire and motivate us. For many, superheroes are at the top of that list. If we were athletes, we’d probably feel like superheroes ourselves, and an outfit can certainly enhance that sensation. Javier Fernandez, a Spanish figure skater, delivered the ultimate superhero look at the 2014 Winter Olympics.
@Superman Appears at Olympics 'Aerobics Class'/nbcnews.com
Not only was he dressed as a superhero but he also sported the colors of the Spanish flag, making a significant improvement over the McDonald’s-esque opening ceremony attire. When you go for such a bold look, you need to back it up with an outstanding performance. Fernandez did just that, finishing in 4th place — an impressive achievement.
The Flag of Japan
The pandemic caused the Olympics to be delayed from 2020 to 2021, leading every nation to up their game with their uniforms. Hosted in Tokyo, Japan truly went all out. The Japanese flag, often perceived as just a red circle, carries significant symbolism — it represents "The Land of the Rising Sun." It remains a crucial emblem for Japan to this day.
@XINHUA/today.line.me
For the games, Japan gave their uniforms a unique twist, incorporating new colors to reflect their journey and experiences. The result was a design that not only stood out but also seemed poised to outshine even the Italians. It’s a simple yet effective look that truly makes an impact.
Excessive Patterns
The Norwegian men’s curling team is at it again with another wildly patterned look. It seems they really have a penchant for funky designs. We’re starting to warm up to this quirky vibe. Last time they sported such outrageous patterns, they snagged a silver medal, so maybe they’ve become a bit superstitious and think these fun patterns are their lucky charm.
@Norway men's Olympic curling team uniforms/usatoday.com
Unfortunately, that superstition didn’t pan out this time. The team didn’t manage to repeat their silver medal success. It must have been a tough blow but at least they looked impressive while graciously accepting their defeat. Oh, those Norwegians and their patterns!
Inspired by Marvel
The Marvel franchise boasts millions of fans around the globe, so it's no surprise that an Olympic star is among them. If you were a Marvel fan and in the limelight, you’d probably want an outfit inspired by your favorite superhero as well. Yun Sung-bin, representing Korea as a skeleton racer at the 2018 Winter Olympics, needed a bit of extra toughness to handle the high speeds of over 80 mph.
@Host nation's Yun Sung-bin slides to gold in men’s skeleton/olympics.com
His helmet was designed to honor his favorite Marvel superhero — Iron Man. We like to think that this helmet gave Sung-bin an extra boost of confidence, making him feel invincible and ready to tackle any challenge.
Keeping Cozy
With all the extravagant and eye-catching uniforms on display, it can be tough to stand out. Sometimes, dealing with that level of flair just feels overwhelming. So, what do you do when you’re not up for dressing to impress? Take a cue from snowboarder and skateboarder Shaun White.
@Shaun White's Olympic Career in Photos: 'Snowboarding Has Been the Love of My Life'/people.com
At the 2010 Winter Olympics, he returned to defend his gold medal from the 2006 Games. Under the intense pressure, he chose to prioritize comfort. Shaun kept things casual, wearing what made him feel the most at ease. And, as it turned out, this relaxed approach worked in his favor — he performed exceptionally well and successfully defended his title. It proves that looking good and feeling good don’t always go hand in hand.